Proposal Assignment Example | Topics and Well Written Essays - 750 words - 1

Proposal - Assignment Example The market has become so dynamic and requires every player to change tact and not stick with some of the old ways. We seriously need to rethink our policy on publicity matters. We will need to have a public relations department headed by a professional and given adequate staffing to help with selling the company brand. There is need for an all-out campaign aimed at improving the image of the company and giving it a more modern touch. We should realize that we have not done better than hold onto the clientele base we had more than 10 years ago when some of our competitors had either not emerged or were still very young in the industry. Younger generations do not identify with our brand. Our publicity approach should contain a mix of the social media and radio/TV adverts which both the old and young generations can identify with. We don’t want to continue losing clients instead of retaining and adding more, because that is known to be the surest route to collapse. There is need to set aside physical and monetary machinery to implement the publicity agenda. It is going to cost us quite some money as we start on it, but continued publicity measures will be less costly. Any amount of resources that will be spent in the pursuit of lost glory, it will be worth it. We are never going to regret having spent enormous sums of money towards improving the company’s brand it is the only way to expand our customer base beyond what we have currently. Let us strive not to succumb to competition, but learn to live with it and be able to handle its dynamics. We will need to work as a team to be able to achieve this. We have to walk together to deliver the best brand possible. It will require sacrifice on the part of each and every one of us, but this will take immense support of the company’s top management. All we will ask of the management is an enabling environment for