Influence of Bollywood on Fashion and Film

Influence of Bollywood on excogitate and charterFilm, Fashion, and Beyond The Influence of Bollywood.The relationship between the world of stylus and the world of plastic film is complex and intertwined. Film allows us the opportunity to splinter for a few hours into lives that ar not our ownlives that may be, in situation, quite divergent from our own. In a similar vein, invent gives us the opportunity to re-invent ourselves by constructing our external appearance to accommodate the shift in self-image. These shifts in image often reflect the icons we value in the movies. peradventure we cannot depart them, but we can become like them. One counsel in which we do this by following their lead by adopting the typical mien styles associated with them. Sometimes, this can be something simple, much(prenominal) as buying a new pair of designer jeans. At early(a) times, this can soused embracing a culture that may be foreign to us. This is how Hindu styles relieve sensa tionself begun to take hold in mainstream personal manner.The latest word in necessitateand in fashionis Bollywood. Bollywood is used informally to refer to the movie house exertion in India. It was coined as a shortened form of Bombay gain Hollywood. Bombays name has since changed to Mumbai, but the name Bollywood is here to stayas is the assiduity The film industry in Bombay. . . is the biggest in the world. It contains al just about double the fleck of movies and sells a billion more tickets all(prenominal) year than Hollywood (Boyk 2004).The influences of Bollywood ar ubiquitous they can be seen in everything from haute couture fashion to music, often blurring the tie between eminent and low art. In addition, the commonplaceity of Bollywood movies has led to a high demand for the kinds of habit worn on the big masking. Traditional Hindoo plume has become a sought-after commodity all everywhere the world.The fact that Indian-style clothing has become so in-deman d is quite a parentage to years past. Until Indian films became popular, western clothes were the preferred attire, and they dominated the fashion world. Western-style clothing was most often what was worn in movies, and mainstream culture responded to that. Hindu trim downs, on the other hand, were considered unattractive and out-of-date. This began to change when Mumbai-based movies began to receive acclaim. The stars of these movies wore Indian garments, and this make Hindi-style clothing seem glamorous. Bollywood fashions are no longer regarded as barefaced or unstylish, because theres top talent working arse the scenes (Melwani 2005).This is a clear example that demonstrates the power of celebrities. Many celebrities are worship by their fans. Because of this exalted status, the clothing they wear takes on positive associations. Thus, fans who wonder them will naturally want to emulate them. They do this by employ the same products the stars endorse. At times celebritie s will publicly endorse a product, by appearing in a magazine advertisement or a commercial. At other times, however, they do not need to make an effort to sell the product or style of clothing. The mere fact that they are wearing or using it is considered by many to be endorsement enough. Each time integrity of these stars appears in a film, the clothing they wear becomes a desired commodity. This includes accessories, footwear, and jewelry. In addition, the way they wear the garment can become a trend in itself. For example, if they do something different or daring, chances are that this, too, will be copied by their fans.In fact, it has been take a firm stand that each film is a brand in itself, and as each film releases we have a fresh new brand of fashion and lifestyle products pushing fashion among the masses (Bansal 2005).It seems clear that the film industry is closely intertwined with the world of fashion. After all, selling fashion products is a cognizance game. While t he product needs to be inherently good and wearable, the stirring value comes from its association with a leading personality who the masses venerate and look up to (Bansal 2005). It is through the subliminaland not so subliminal messages of film that we grew accustomed to designer names like Tommy Hilfiger or Fubu. The increase popularity of Hindi films has had a similar effect on our likes and dislikes, as the fashions associated with them have become highly marketable.The most popular mathematical function models of Bollywood include such superstars as Bipasha Basu, Madhu Sapre, Katrina Kaif, Dino Morea, and John Abraham The movies themselves are popular for a variety of reasons. start of all, they are usually entertaining, with compelling scenery and call forthing musical backgrounds. In addition, they are the types of movies that allow viewers to escape from their own lives and be clad up with what is on the screen. Generally they have a plot aura that is some variation on the rags-to-riches theme. There is usually some pattern of romance, and of course, the boy always gets the girl in Bollywood. These movies also have an appeal that reaches all ages as well as all ethnicitiesperhaps because most people like a happy ending.However, Bollywood films may appeal to materialization Indians on a deeper level. The actors who star in them are true role models, because the films mirror issues that are specific to them Increasingly these films are about the schizoid worlds that contemporary young Indians live in, the worlds of airplanes, blended cultures and the east-west embrace (Melwani 2005). Thus, young people recognize and respond to this. They, too, want to be strong and independent. They express their appreciation by modeling themselves after their icons in addition, they tacitly express their aspirations by emulating the very people who em torso them.The explosion of Bollywood fashion has also increase cultural knowledge, as new terms for specifi c garments filter into other languages. The sari (also spelled saree) is an unstitched piece of cloth that is draped around a womans body this, of course, the most well known. Other words have cropped up as well, such as salwar-kameez and dupatta. The salwar-kameez refers to a womens suit that usually consists of a kameez (tunic), a salwar (pair of loose pants), and a dupatta (matching scarf worn in heterogeneous ways). These garments, traditionally worn by women of India, Pakistan, and Bangladesh, are now becoming globally known.In fact, the fashion world within India itself has undergone a transformation. According to fashion designer Ritu Kumar, in India, the fashion scenario was in confusion as it was a turbulent period of conflicting ideologies, when the consciousness of an Indian national personal identity was beginning to find political expression and the struggle for Indian independence was acquiring momentum. Fashion trends prior to Bollywood were dictated by higher eche lons of society. This, in turn, was strongly influenced by the British. In addition, the body image of the femme fatale of Hindi women has undergone a similar transformation. Formerly voluptuous and wide-hipped, a new standard has become the rule. The desirable image is now sleek and slim the high visibility of the indigenous fashion industry also changed the look of the screen temptress and molded a new body image (Rao 2003). The influence of film has played a huge role in changing that. Film clearly has a symbiotic relationship with fashion. What is shown on the silver screen often makes its way into our own lives on some level. There are a number of dynamics at work here. As Entwistle has asserted, dress is tied up to social life in more than one way it is produced out of economic, political, technological conditions as well as conditions shaped by social., cultural, aesthetic ideas (2000111).The link between cinema and mainstream fashion is considerably apparent. What is seen on the silver screen by movie viewers one day, will often end up being a popular commodity the next. Movies provide an outlet for viewersa chance to pervert out of their own lives and into the lives of otherusually glamorouspeople. Fashion does this in a similar way, allowing its adherents the freedom to re-invent themselves. Often, the selves they try to emulate are those of the icons they admire in film therefore it seems natural that they emulate the style of dress of those they consider role models. As Joanne Entwistle has so aptly stated it, fashion opens up possibilities for framing the self, however temporarily (2000139). The establishment of the Indian cinema also proved to be the strongest influence on the fashion in the decade.Due to the western influence, the use of angarkhas, choghas and jamas diminished considerably by this time,although the ceremonial pagri,safa and pith hat were widespread as ever.ReferencesBansal, Richa. 2005. Styling a fashion-propelled retail trai l. http//www.imagesfashion.com/Cover_story_styling_jan05.html Accessed November 25, 2005.Boyk, David. 2004. Bollywood for the Skeptical. http//www.ocf.berkeley.edu/dboyk/bollywood/blurb Accessed November 24, 2005.Entwistle, Joanne. 2000. The Fashioned ashes Fashion, Dress, and Modern Social Theory. Cambridge Polity Press.Rao, Maithili. 2003 A Decade of Dizzying Changes. Humanscape Magazine, Vol. 10, Issue 11.Melwani, Lavina. 2005. Bollywood is getting some well-earned respect, finally. http//littleindia.com/august2003/Bollywood%20Graduates.htmAccessed November 25, 2005.