Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

sales Promotion Sales advancement affects the aim of a service or produce differently to advertise. Whereas advertising is designed to create awargonness and regard the role of sales advancement is principally to elicit an ready purchase from the potential customer. Once again sales packaging doesnt seem as stylish or sophisticated as mass media advertising yet it has big(a) at an yearbook rate of about 9-12 percent. In comparison advertising disbursal has only grown at an yearly rate of 6-8 percent. (Semenik, pg 384) Sales progression is a kind of blether condition which includes sales techniques much(prenominal) as coupons, competitions, sampling and trial offers and fruit berth just to name a few. These elements of sales promotion are primarily designed to stimulate short term demand for a reaping or service where as advertising generally cultivates long term demand. Sales promotion is also known to cause customers to switch brands because of appealing dis counts or rewards created through and through sales promotion. Most advertisers on the separate hand range to promote brand loyalty. Sales promotion can also become an important factor in a well-conceived IMC plan. A unreserved and intrinsically satisfying visit of IMC is that the messages conveyed by each of the promotional tools should be harmonised so that audiences perceive a accordant image of a product or organisation. One variant of this perspective is that the key optical triggers (design, colours, form and tag line) apply in advertising should be replicated across the range of promotional tools used, especially sales promotion. The more(prenominal) the field of a promotion can be tied immediately to the advertising campaign, the more impact these messages will generally commit on the consumer. unless as ineffective or poor consolidation amidst advertising and sales promotion can have an tight effect on a brand. A company such(prenominal) as BMW which... If you w! ant to get a full essay, develop it on our website: OrderCustomPaper.com

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