Memo

MEMOFrom : market ManagerTo : merchandising TeamDate : twenty-second March 2007Subject : Communication Strategies and promotional TechniquesReaching College StudentsWe have already famed that college students are frequent proposes and mountain therefore be a fundamental help in the attainment of the firm s objectives . being a non-profit making melodious arrangement , the assistance supportd by tenders is fundamental to ensure that we provide the go that our firm was institute forCommunication StrategiesPromotional tools are usually adoptive in to convey a inwardness to the targeted group . and , in this case , our objective is not only to take the message but alike to induce involvement in our activities by the college students we are demonstrateing to chance on (Bellis M . It is of fundamental luster that the promotion adopted adheres to our bodily objectivesPromotional Techniques and MaterialsThe promotional techniques and mediums should be ones that effectively reach the students . In this keep I suggest bare and macrocosm relations . The good advertising medium would be college magazines that are aimed to reach upsurge quantities of students (Kotler.

et al 1999 ,773-776With respect to state-supported relations , we should also look arrangements with college deans so that we can consummate public relation lectures in which we outline our objectives and activities . At this pane of glass , applications should also be forwarded to interest volunteersIt is very important that the messages conveyed in the promotion mix translate to reveal encourage students to volunteer by showing how some(prenominal) they can help . We ought to exertion to evoke the kindness inborn in themReferencesBellis M . selling Plan for the Independent marketer (on line . Available from hypertext dislodge protocol /inventors .about .com /od /advertisingmedia /a /effective_marke .htm (Accessed 22nd March 2007KotlerArmstrong G Saunders J Wong V . Principles of Marketing Second European strain . capital of the United kingdom : Prentice Hall (1999PAGEPAGE 1 of 2...If you want to get a full essay, order it on our website: Ordercustompaper.com

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