Marketing Concept in Practice at IKEA

INTRODUCTION

Ingvar Kamprad, a Swedish catalogue king, founded IKEA in 1947. IKEA is an acronym for his name, the farm and legal residencetown, Elmtaryd, Agunaryd. IKEA has evolved everyplace the years and has developed into a unique concept oblation affordable quality home furnishings within numerous stores break up across the globe. IKEA is guided by a corporate school of thought spelled out in the founders quasi-religious book Testament of a furniture Retailer .

IKEA emphasizes on responding to the home furnishing needs of tidy sum throughout the world, it crimson changes some of its designs to suit the different cultures (yet maintaining the typical Swedish useable style). IKEA mainly designs furniture to suit people who want to ameliorate their home and create a better everyday life. This is epitomised in their mission statement that claims, Offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority can afford to buy them .

IKEA believes in working closely with manufacturers, suppliers, designers and other specialists. Expertise of these various stakeholders is pooled in to come up with innovative techniques to reduce personifys so that these can be passed on to the customers. Its customer base consists of people who are actively seeking better lever for property in their products. Hence, we can deduce from this that IKEA sells furniture and home accessories for the acute but not for the rich.



The company looks for solutions at every symbolize to help minimise costs and provide extra value - design, production, transportation, etc. Today, IKEA is one the largest volume furniture chains with extreme sales in excess of $4 billion. IKEA has more than 131 stores imbue over 29 countries worldwide.

IKEA is probably one of the most well-known examples used when describing the marketing...

You are writing only for the good instance of ikea. You are not reported in the reduction of cost through childrens exploitation.

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