Coca-Cola was originally formulated in 1886 by John Pemberton in Atlanta, Georgia and then later acquired by Asa Candler. One of the intimately influential multitude in Coca-Cola?s history was Robert Woodruff, who became chief executive officer of the company in 1923, and later developed Coca-Cola?s external business and was instrumental in cooperation with U.S. Armed Forces during WWII.
Caleb Bradham, a conjugation Carolina pharmacist, invented Pepsi in 1893. Like Coca-Cola, Pepsi developed a franchised bottling system in the year 1910. Pepsi had a much more difficult measure surviving and becoming successful, as it declared bankruptcy in 1923 and 1932. However, today Pepsi is a strong company that is competing with Coca-Cola. I volition discuss the Cola Wars using the eleven step strategic model, SWOT, and Porter?s Five Forces analyses.
Company MissionThe Coca-Cola Company?s mission is ?to create a growth strategy that allows us to bring good to the world -- by refreshing people every day and inspiring them with optimism through our brands and our actions.
To achieve sustainable growth, we have established a vision with clear goals: hit ? maximizing return to shareowners while being mindful of our boilersuit responsibilities; people ? being a great place to range where people are inspired to be the best they bum be; portfolio ? bringing to the world a portfolio of beverage brands that shout and satisfy peoples? desires and needs; partners ? nurturing a winning network of partners and mental synthesis mutual loyalty; and planet ? being a liable global citizen that makes a difference. We are guided by overlap values that we will live by as a company and as individuals.
Leadership The courage to shape a better future; Passion Committed in mall and mind; Integrity Be real; Accountability If it is to be, it?s up to me; Collaboration Leverage collective genius; Innovation...
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