Mass Customization.

Grade A- Mass Customization is the custom tailoring of products or services to someone customers itemations. It attempts to achieve the economies of scale seen in mass production, while at the same time achieving the scope generally restricted to craftsmen.

Mass customization promises to depict customers with all of the features and benefits

that they value, at close to the same price that they bay window buy generic, mass produced products. One of the key features of the value overture is that the product will be delivered with only a pip-squeak delay. This is revolutionary to a mass market that has grown prone to having to make-do with what was being offered. Historically, custom-made suggested a lengthly lead-time, and a significant premium. (In fact, it has perish so in-grained that National Bicycle had to build a 2 week delay into the delivery of its customized bicycles because the perception was that a fictitious character customized product could not possibly be built in the 3 day delivery that the company was promoting).

Any mass customization schema has three fundamental features: First, it has a system for interfacing with customers to capture their specific needs. Second, it has a high degree of process flexibility. And finally, it must take over a downstream logistics system that allows it to correctly route a customers specific product to its destination.

One of the critical features of the mass customization process is the mightiness of the vendor to gather information related to the customers preferences, and integrate these into his process. In order for this to work the vendor must have in full integrated information technology, that allows information to flow through apiece step of the process. In manufacturing processes, the information must be translated into address that can be used to drive the process. For example, digitized measurements captured...

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